PYE Museum Homepage The Story of Pye
1896 to
The history of the Pye Group of Companies in scientific & analytical instruments, radio & line communications, broadcasting, domestic radio & TV and industrial electronics from 1896 to the present day
The virtual museum of the Pye History Trust - Celebrating Britain’s Scientific & Industrial Heritage
 
PRCS Corporate Material
 
Introduction

In 1986 Pye Telecom, Cambridge was transformed into Philips Radio Communications Systems (Philips RCS or PRCS) and became the global headquarters for most of the professional radio activities in the Philips group. Following the change of company name it was necessary to re-launch the Company under the Philips brand and to change all aspects of the Company's Marketing Communications.

During the Philips RCS era, the approach to Marketing Communications became more international and organised. A structured, logical, top-down hierarchy of promotional material was created. This consisted of corporate material (corporate video, posters, calendar, corporate brochures, etc), market sector sales brochures, product brochures, product leaflets, and other sales promotional items. Over time, a consistency of corporate house style was achieved, and this was also harmonised to the parent Business Unit, Philips Telecommunications and Data Systems (TDS).

Listen to a short sound clip from the 1987 Philips RCS corporate video, titled "The 6th Sense".


 
 
PRCS1
 
First corporate brochure made for PRCS by the parent TDS Business Unit, 32 pages 1986
PRCS2
 
First PRCS own short form corporate brochure TSP1122 - 6 pages 1987.
Pages 2 & 4
PRCS3
 
Second PRCS short form corporate brochure TSP1122/2 - 6 pages 1988.
 
 
1953-04
 
PRCS own corporate brochure issue 2 TSP1128/2 - 16 pages 1989
1953-04
 
PRCS own corporate brochure issue 3 TSP1128/3 - 16 pages 1990
1953-9
 
Example of PRCS Communicator magazine: Issue 3 1988
 

  Brief Intro
 
Copy of Sui to Karachi Gas Pipeline advert reprinted in staff newsletter (1956)